From the upcoming Chili Cookoff to all the Heritage celebrations in the month of March, our community pride certainly shows through. Hands down, Parrish is a fantastic place! It’s no wonder so many people these days are calling it home. In fact, since 1990, our population has grown 437.57%. Wow!
If you are a frequent reader of my articles, you know I LOVE real estate statistics. I enjoy sharing interesting stats with my office agents as well as those searching for the perfect home. Whenever I meet someone relocating to Parrish, my first question is always Why? It’s not because I doubt how wonderful we are, it’s simply because I am often curious to know the individual stories of those who continue to help build this fine community.
According to the 2017 National Association of REALTORS® Home Buyer and Seller Generational Trends report, 88% of all buyers purchased their home through an agent. The first step nearly all buyers (92% to be exact) take is to look online for properties, neighborhood descriptions, school information, etc. This seems to help zero in on the community of interest way before an agent is involved. Of all the places one could choose to live, why Parrish? Why Manatee County? Is it our fantastic proximity to recreational opportunities and nearby beaches? Is it our diverse mix of young families and retirees? Is it our long, warm summers or our fabulous mix of tropical foliage and ancient oaks that helps to seal the deal? Could it be all the great nearby golf courses? I honestly believe we have the total package!
More than 50% of those who browse online end up picking their new home via that method. Though an agent is still used for the actual walkthrough, negotiations and closing, it’s interesting to note that traditional shopping methods are becoming less of the norm. For example, these days only 8% of homes are sold because of the yard sign/open house exclusively. Today’s savvy sellers know that digital marketing is essential to the overall home buying experience. When I began my real estate career many years ago, signs were number 1 followed by print media. Today, print media accounts for only 1% of sales! This isn’t to say those methods don’t work. Rather, instead of being the drivers of the transactions, they are now serve as the reinforcers of the decision to buy.
So, what are online shoppers looking for? New home buyers clock in at about 14% while buyers of previously owned homes made up 86%.
Bottom line, if you’re looking to sell your home, don’t discount the fact a buyer will most likely research everything about it (and the neighborhood) online before they ever pick up a phone. Make sure to work with your agent for a great digital presence and listen to buyer feedback! You may not see hundreds of people walk through your open house but trust me…they are watching!
- National Association of Realtors 2016